Building Your Brand Through Consistency
Every organization wants a great brand identity. One that exemplifies your company’s
best qualities and one that makes every customer want to purchase your products or services.
An endless number of solutions exist to get your product, business or event out to customers,
participants and visitors. The perfect solution(s) will have a clear message and consistent branding.
The next step is to decide how to get the word out there. Have a budget in mind, and then sit down
with us and we will explore the options that fit within your budget.
Inexpensive online options are abundant. eSolutions can include electronic surveys and
e-newsletters. Very affordable and easily accomplished. Microsoft Word and PowerPoint
templates are another cost-effective option to maintain branding consistency.
Here are but a few of the many printed options to give you ideas and inspire you.
CLICK ON THE FIRST IMAGE TO VIEW PORTFOLIO…
Business cards, passes and gift certificates are a few examples of simple, affordable methods of keeping your business name with potential customers.
Magnets are an excellent way for your service business to be as handy as the nearest refrigerator. Contact information and any business affiliations are clear and legible, and close at hand. Keep your company name consistent and close to your customers.
Business forms can be selling tools, too. Applying thought to the essential forms your business requires, will result in methods of providing clients with your contact information, a list of your products and services, and a simple note of “Thank you” gives your customers a positive feeling. Forms can be printed, padded, carbonless, numbered and assembled in books. The Holmestead also offers interactive PDF forms that can be completed on a computer and emailed to minimize errors due to hand written entries. Keeping your logo and brand on ALL business forms ensures your customers will recognize your company.
Businesses can save money on printing and postage when they combine to bring direct mail pieces that can be distributed through Canada Post to potential customers. Packages of a variety of information encourage interest from recipients. Adding “Call to actions” and promotions for recipients will also increase response. Talk to The Holmestead to see how easy it is to produce effective cooperative direct mail campaigns. The greater exposure your brand has to potential clients, the greater chance for increased traffic in your business.
Everyone loves a deal. Provide bright coupons enclosed with invoices, or on pads at retail counters. Keep your company look bold and out there for customer recognition and increased profits!
Bag stuffers can be an inexpensive method of bringing customers back, or in cooperation with other businesses, can provide new customers. Keep your company name or brand visible on all materials to make it easily recognizable.
Door hangers are an excellent method of grabbing the busy home owners’ attention to yours products or services. Your business will be common knowledge just from being found on the door knob when customers arrive home.
A picture is worth a thousand words, but an effective label will bring in more sales. Combining branding, contact information, effective imaging will make it easy for consumers to retain the label and purchase more of your product. Web sites that boast more product will further enhance your profit line! Be sure to include your Website on your labelling!
Catch their attention! A brochure or pamphlet has to catch attention to get read. Bold statements or images will lure someone to open and read what you have to say. Make sure to include your company name, logo and Website on all promotional material. Verbiage should be minimal, but when working with an effective Website, customers can find what they need easily and a winning printed piece is the incentive.
Menus should entice and encourage dinners to order their fill. Keep your restaurant look and feel with your menu. Not just the food influence the dining experience. The meal offerings should be enhanced with appealing images, complete descriptions and pricing. Menus can be produced in a wide variety of formats. Speak with The Holmestead to find out which menu solution will work best to get your customers eating…and coming back for more. Signage, advertising and promotion should all maintain a restaurant’s logo and “look”. Distinctive branding will ensure you have not sent potential customers to the competition.
